 |  Communication is the key. The better the communication, the better the resulting name. Through questionnaires, extensive interviews, and brainstorming sessions we discover both what you want to say and how you want to say it. The results are distilled into a concise Creative Brief that clearly specifies the naming objectives and the supporting name criteria. |
|  We assemble the ideal creative team for your project from our network of experienced namers and use the approved Creative Brief to guide our brainstorming throughout the project. An initial short list of names is developed by the team and then reviewed by the client to fine tune our naming directions, after which the full creative exploration takes place. |
|  With the Creative Brief as our guide, we select the names that best fit the naming objectives from the master list of creative work. These names are then run through our preliminary Trademark and Domain Name (if needed) screening processes to test the names' legal availability. |
| Upon completion, the client is presented with a list of our top selections, each with a rationale and the results of the various screenings. |
|  Linguistic analysis for foreign language-based markets and consumer focus group testing are available on request. |