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Imagine you have created a whole new world and now you need people to come and visit. Further imagine that that new world was meant to mirror exactly the world we know already, starting with its principal cities. It is to be a world of fun and socializing where anybody from anywhere in the real world can meet in the city of their choice and get to know each other.

So how do you get people interested?

The first thing you do is create a really cool name, something that delivers the primary message wrapped in a solid sense of fun and familiarity. The people at Metaversum, a German company and the builders of this new Virtual World, came to us for the answer. And we delivered back to them, Twinity. They loved it and so have many many people worldwide who come to Twinity to hang with old friends and connect with new ones.